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    <title>The Record</title>
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    <description>Credibility is a set of artefacts a buyer can inspect, not a feeling she has about you. Melanie Laas on the sentence, the evidence and the finished document that do the selling before the first meeting, and why a record you own outlasts any reach you rent.</description>
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    <title>What the Instagram performance bonus is worth to a founder</title>
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    <description>instagram now pays a performance bonus on photo &amp; carousel posts. twice a month, on accounts instagram selects, at a rate instagram sets</description>
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