Not an Influencer https://emmeinfluence.com/podcast/ en-au © 2026 EMME Influence Not an Influencer is the podcast for female founders who would rather be known for their record than their reach. Each week Melanie Laas, founder of EMME Influence, talks through one piece of how authority is built: the sentence that names who you serve, the evidence that carries it, and the systems that keep it working while you run the business. The LinkedIn newsletter of the same name is the written edition. Every episode's full transcript is at emmeinfluence.com/podcast. Not an Influencer is the podcast for female founders who would rather be known for their record than their reach. Each week Melanie Laas, founder of EMME Influence, talks through one piece of how authority is built: the sentence that names who you serve, the evidence that carries it, and the systems that keep it working while you run the business. The LinkedIn newsletter of the same name is the written edition. Every episode's full transcript is at emmeinfluence.com/podcast. Melanie Laas Melanie Laashello@emmeinfluence.com https://emmeinfluence.com/podcast/media/cover-3000.jpgNot an Influencerhttps://emmeinfluence.com/podcast/ false episodic no 73b76b59-c30a-5086-aae5-9dc6c022c8ee Thu, 24 Sep 2026 07:09:27 +1000 The Record The Record 1 full https://emmeinfluence.com/podcast/001-the-record/ eac6aa17-173b-52b4-8bbf-b6b73acfd73b Wed, 23 Sep 2026 17:00:00 +1000 Credibility is a set of artefacts a buyer can inspect, not a feeling she has about you. Melanie Laas on the sentence, the evidence and the finished document that do the selling before the first meeting, and why a record you own outlasts any reach you rent. The full transcript is at https://emmeinfluence.com/podcast/001-the-record/ Credibility is a set of artefacts a buyer can inspect, not a feeling she has about you. Melanie Laas on the sentence, the evidence and the finished document that do the selling before the first meeting, and why a record you own outlasts any reach you rent.

The full transcript is on the episode page.

]]> 0:24:52 false