Free tool · The Trend Desk

Today’s trends, matched to your business.

Choose a country, an industry and a platform. The Trend Desk reads what people are searching for right now, ranks each trend for your industry, and gives every trend an angle and a native format for your platform. Free, no account, refreshed through the day.

Data source: Google Trends (https://www.google.com/trends). Headlines link to the publisher that wrote them. The Trend Desk is independent of Google and is not endorsed by Google.

How the desk works

01 · Read

The live search list.Every half hour the desk reads the trending searches for your country, with the news stories sitting behind each one.

02 · Remove

Nothing tragic, nothing partisan.Any trend involving a death, a disaster, a crime or politics is taken out before the list reaches you. A brand borrowing attention from a tragedy pays for the borrowing.

03 · Match

An angle for your room.Each remaining trend is ranked for your industry and given an angle and a format native to your platform. A trend with no honest connection is labelled a bridge, so a forced post is never the default.

Run on your own brand

The desk, drafted in your voice.

The Trend Desk matches a trend to an industry. The Founder Brief matches a trend to one business: today’s trends for your country, filtered against the limits in your Brand Input, paired with a moment from your own Journal, and drafted as an Instagram carousel in your voice by the AI you already run. The Archive Bundle carries The Founder Brief with every other release in the range.