EMME Influence

Training · Coaching · Workshops · Speaking

Learn the system. Then run the system.

Practical training for founders and teams who want social media, audience data and AI working as one system. Private coaching, small groups, team training, live workshops and talks for your stage, each built so the work continues after the session ends.

See the formats All product releases
Two business owners at an AI automation workshop, one pointing a pen at a wall screen showing an automation workflow

The advantage has moved from tools to operators.

Where the market is going

Observation

Every business now holds the same apps, the same AI models and the same social media platforms.

Shift

The difference between brands is the operator: the founder or team who knows what to publish, who the audience is and which tasks a system should run.

Direction

Training that ends in a working system compounds every month. Training that ends in a page of notes fades within a week.

Nine ways to work with EMME Influence.

Formats

  1. 01

    One-on-one coaching

    A private online session on the decision in front of you: positioning, content, audience data or automation. Sessions run Tuesday to Thursday and Saturday, early morning or late afternoon.Online · 60 minutes · A$395Book a session →

  2. 02

    Group coaching

    A small group working through the same system together, with each business's own content and data on the table. Peer accountability at a lower cost per person than private coaching.Online · Small group · Price on enquiryRegister interest →

  3. 03

    Social media training for teams

    In-house training for the people who run your social media channels. Platform strategy, content planning and a shared weekly workflow, tailored to your brand.Your team · Online or at your workplace · Quoted per teamRequest a quote →

  4. 04

    Content Creator Workshop

    Create, film & edit. A hands-on two-hour session where every attendee films, captures and edits short-form video in the room, on the phone already in hand. Attendees leave with publishable content and a repeatable content system.In person · Monday 22 February 2027 · 9am to 11am · A$200 · 20 seatsBook a seat →

  5. 05

    Data to Direction

    Turning regional insights into growth. A workshop on reading census, audience and platform data, then converting the numbers into who to target, what to say and where to spend.Workshop · Friday 20 November 2026Enquire about seats →

  6. 06

    AI agents & automation

    Marketing Strategy, Agents and AI Automation Systems. Build the marketing strategy first, then hand the repeatable work to AI agents and automations. The ticket includes The Content Atelier, so every attendee leaves with a working system.Workshop · Next date released to the list firstEnquire about seats →

  7. 07

    Event MC and host

    Awards nights, launches, conferences, fundraisers and runway shows. Melanie holds the run sheet, the timing and the energy of the room, so the organiser watches the event instead of chasing the event.In person · Quoted per eventCheck a date →

  8. 08

    Keynote and guest speaker

    A talk built around one idea for your audience: an opening that earns attention, a story that carries the idea, and a close the room repeats afterwards. Written to your theme and rehearsed to the minute.In person or online · Keynote or breakout · Quoted per eventRequest a talk →

  9. 09

    Panel host and moderator

    Questions researched before the day, every panellist heard, and a conversation steered toward something the audience can use on Monday morning.In person or online · Quoted per eventEnquire →

Every format teaches the system EMME Influence runs on, tested on a live business rather than taught as theory.

Three talks, each built on one idea.

Talks

  1. 01

    Not an Influencer

    Visibility for the people who run the business. Why founders and operators who stay behind the camera hold the voice an audience trusts most, and how to be seen without becoming a personality brand.

  2. 02

    The operator advantage

    Every business now owns the same apps, the same AI models and the same social media platforms. The difference is the operator. A talk on turning AI from a novelty into a system that carries the repeatable work.

  3. 03

    Data to direction

    Regional communities hold more data than they use. A talk on reading census, audience and platform numbers, then turning those numbers into who to reach and what to say.

Each talk is shaped to the audience in the room, from a regional business breakfast to a state conference.

In their words.

Google reviews

★★★★★

“We got insight into the purpose for our social media postings as well as very practical strategies and guidelines. We still use them today and have had lots of success with it. Melanie goes above and beyond and has a deep commitment to quality work that is tailored to your individual business needs.”

Deb Rae · Social media training · Google review
★★★★★

“Mel’s experience, background knowledge, information and enthusiasm for social media marketing and our hospitality business was invaluable and helped set the scene for an amazing opening.”

Tammy and Dan, owners · The Grounds Collective · Google review
★★★★★

“Melanie has been a huge support in building my business brand through social media. She makes me feel comfortable, & is really easy to work with. Melanie is my go to for clients & business.”

Stef Easton · Events · Google review
★★★★★

“She kept the audience entertained, involved and engaged.”

Leah Zador · Runway event · Google review
Hands wearing a rose gold ring and smartwatch typing on a laptop that shows an AI automation built as a chain of connected steps

Who teaches

Taught by an operator, not an influencer.

Melanie Laas founded EMME Influence and runs the brand across Instagram, LinkedIn, Facebook, TikTok, Pinterest and the Not an Influencer podcast, with AI agents and automations carrying the repeatable work.

Each session closes with a plan, an owner and the next step, so the method keeps running in a busy week when the business comes first.

From the MC lectern at a runway show to a workshop floor where every attendee films, the discipline stays the same: know the one idea, read the room, and finish on time.

A laptop showing an audience data dashboard with a bar chart and a population age pyramid, beside annotated printed charts

Enquire

Choose the format that fits.

Leave a name, an email and the format. Melanie replies from hello@emmeinfluence.com with dates, availability and the booking link.

Prefer email? Write to hello@emmeinfluence.com.