What the Instagram performance bonus is worth to a founder

instagram now pays a performance bonus on photo & carousel posts. twice a month, on accounts instagram selects, at a rate instagram sets

the mechanics are worth knowing. the framing is worth more

instagram is the buyer here, and a buyer sets the price. you can decline a price. you cannot negotiate one with a company that has no number to ring, no account manager and no appeal

which means instagram reach was never revenue you controlled. instagram can cut the reach and the bonus together, whenever instagram decides to

so take the money. it is real revenue & it spends like any other

then spend an hour on the three things instagram does not own: your original files, dated, in a folder you control. your subscribers, on a list instagram cannot throttle. your website, on a domain in your own name

the founders still standing in three years rent instagram's reach and own everything else

one question for you, answer honestly: who sets the rate you work for, & could you ring them

comment NOTION & signature architecture lands in your dm, free. the ai dashboard that sets your four foundation codes & scores every post you publish against them, plug & play, five minutes on day one

this post was produced by melanie laas @melanielaas.co she's building @emmeinfluence as a working full time mum in the property development space

#personalbranding #femalefounders #contentstrategy #founderlife #creatoreconomy